It is a top-end option aimed at those enthusiasts of high competitive calibre who demand quality at a more reasonable price. 
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The 11 speed Record groupset has been designed specifically with competitive aims in mind, with the sole purpose of providing the best possible performance for letting you express all your potential without hesitation. 
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This is the state of the art in technology applied to racing bikes. 
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If you are looking for a groupset that offers precision, solidity, performance and comfort at an excellent price, the Veloce groupset is for you. 
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Shimano chain CN-5600 10speeds - Shimano 105 grade chain for your 10 speed road bike. 
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Shimano CN-6600 Chain 10 Spd Ultegra - Shimano Ultegra grade chain for your 10 speed road bike. 
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Shimano CN-7801 DURA-ACE Chain - Shimano Dura Ace grade chain for your 10 speed road bike. 
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Speed and Smooth result in effortless shifting, improved braking operation, enhanced ergonomics and updated attractive feeling and design. 
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ULTEGRA has been redesigned completely to appeal to a wide range of cyclists. 
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Revolutionary new designs like the Shimano Shadow rear derailleur complement the the latest evolution of traditional designs to give you the right choice for your riding style. 
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Since its debut XTR has been the absolute standard for lightness, durability and performance. 
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For 2010, the new SRAM Force admittedly borrows from SRAM’s professional Red components: unidirectional carbon, wider skeletonized Dual Pivot design brakes and the lighter /stiffer BB30 crankset option - All this for a total weight of 1951g. 
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See Red. When the pursuit of victory becomes so focused and singleminded that nothing else matters. 
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The polished black anodized finish sets SRAM Rival apart, but that’s only the beginning. 
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Revolutionary front shifting, unmatched ergonomics, and unequalled hydraulic remote suspension lock-out, all in the first-ever 2x10 MTB package. 
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